The story of a successful partnership: Misichuang and MIXTRON

In the dynamic market of dosing technologies, it is not easy to find reliable, competent partners with foresight. Yet sometimes, the most significant encounters happen almost by chance. This is exactly what happened in 2019, when Misichuang (Shanghai) Machinery Co., Ltd. first discovered MIXTRON at an international trade fair.

Misichuang is a company specializing in the supply of high-performance, high-quality automatic dosing equipment. Over the years, it has built a solid reputation thanks to its professional teams—sales, customer service, and technical support—made up of experts with over ten years of experience in the field. Their expertise in hydraulic solutions ranges from livestock farming to metalworking and fertigation systems.

During one of the most important trade fairs in the sector, Misichuang representatives noticed the unique industrial design of MIXTRON pumps, immediately recognizable for their quality and attention to detail. That chance encounter soon turned into a real opportunity: fascinated by Italian technology, they decided to contact the MIXTRON team directly and fly to Italy to meet them in person.

The meeting was decisive. The in-depth conversations, the visit to the production facilities, the sharing of the company philosophy, and the discovery of the values that guide MIXTRON reinforced Misichuang's conviction that it had found the ideal partner. From that moment on, a long-lasting collaboration was born.

Today, after almost six years, the partnership between Misichuang and MIXTRON is a solid and concrete example of international cooperation based on trust, quality, and a shared vision. Thanks to this alliance, cutting-edge Italian technologies have found the right channel to grow in the Chinese market, while Misichuang has been able to expand its offering with reliable and globally recognized solutions.

Our history with this partner continues to evolve, guided by a common goal: to bring innovation, efficiency, and quality to the world of automatic dosing.